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future lifestyle concepting

Today, we had the pleasure to welcome a group of enthusiastic students and professors from the Lifestyle Studies program at the Fontys Academy for Creative Industries. Together we discussed trend and scenario analysis, the role of prototyping and concepting in rendering the future tangible, how to engage in storytelling and stimulate debate around future issues etc. During a short exercise, students were immersed in five micro-scenarios or scenarinos as we like to call them. For each they imagined a new kind of everyday ritual. To all who visited: it was a pleasure to have you here and discuss. We look forward to see you again in the future!

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